Hello Wild Alaskan

 
 

Dear Hiring Team,

 

Dear Hiring Team,

I am writing to express my genuine interest in the Senior Vice President of Marketing position at Wild Alaskan Company. With more than 25 years of proven experience in marketing leadership roles for Fortune 100 brands and a strong background in developing and executing comprehensive marketing and growth strategies, I am confident in my ability to drive new and recurring revenue for you.

Your company's commitment to sustainable food systems aligns with my values, and I am enthusiastic about the prospect of contributing to the success of Wild Alaskan Company. The opportunity to lead the Marketing Department, collaborating with cross-functional teams and reporting directly to the CEO, is particularly appealing given the company's poised growth trajectory.

Here's how my extensive background aligns with the key responsibilities outlined in the job description:

Leadership and Management:

  • Successfully led and scaled marketing teams through various stages of growth, achieving several hundred million plus in topline revenue.

  • Proven track record in recruiting, training, and mentoring diverse teams, fostering a culture of accountability and high performance.

Marketing Strategy:

  • Developed and executed comprehensive marketing and growth strategies for Fortune 100 brands, demonstrating a keen understanding of customer acquisition, retention, and go-to-market initiatives.

  • Monitored market trends and customer preferences, identifying new opportunities to inform growth strategies.

Performance Marketing:

  • Oversaw planning, execution, and optimization of advertising campaigns across multiple channels, including paid social, display, SEM, SEO, email, SMS, native, affiliate, and direct mail.

  • Collaborated with the Performance Marketing team to continuously iterate and implement strategies for reduced CAC and improved LTV: CAC and overall acquisition volume.

Lifecycle and Retention Marketing:

  • Led and matured Lifecycle and Retention Marketing functions, driving strategies to enhance member engagement, increase retention, and drive recurring revenue.

  • Optimized customer journey through data-driven segmentation initiatives, ensuring personalized communication and increased engagement.

Product Marketing:

  • Developed and oversaw Product Marketing functions, collaborating closely with Product Development, Innovation, and Creative teams.

  • Executed full-funnel optimization strategies, improving conversion rates and driving new and recurring revenue.

In addition to meeting the specified requirements, I bring a growth mindset, strong organizational skills, and hands-on experience in leveraging data to track KPIs and monitor progress toward goals. My passion for sustainable food systems aligns with the ideals of Wild Alaskan Company, and my experience in marketing across industries further enhances my suitability for this role.

I am eager to contribute my expertise to Wild Alaskan Company. I welcome the opportunity to discuss how my vision and strategies align with your organization's goals. Thank you for considering my application. I look forward to contributing to the continued success and growth of Wild Alaskan Company.

I look forward to hearing from you.

 

Melissa Herron

“

Exceptional brands forge profound meaning by intimately understanding and uniquely connecting with their audience, creating unbreakable bonds.

 

My marketing story

I am a modern-day marketing leader whose experience spans almost three decades. My skills and experiences demonstrate my ability to lead, innovate, and communicate effectively. I am an expert in building and maintaining relationships with customers, partners, and other stakeholders. I understand the needs and preferences of the target audience and know how to tailor marketing strategies accordingly.​

  • Experience in using data and analytics to measure and optimize marketing performance.  Leveraging data to make informed decisions, test new ideas, and demonstrate ROI.​

  • Experience in cultivating creativity and digital know-how within the marketing team. I believe in fostering a culture of innovation and experimentation and equipping the team with the necessary tools and skills to create engaging and effective digital experiences.​

  • Experience in obtaining professional development and staying updated on the latest trends and technologies. I am committed to learning new things, expanding my knowledge, and adapting to the changing market conditions.​

  • Experience in collaborating across silos with other C-level officers and functions. I believe aligning the marketing vision with the overall business strategy is important and working closely with other leaders such as the CEO, CFO, CTO, and CCO to ensure synergy and integration.​

  • Ultimately, I have a strong vision, agility, storytelling ability, customer-centricity, and leadership skills that set me apart from other candidates.​

Format Experience

TV / OOH / Social / Mobile / CRM / Search / Content / Display / Performance / Print / Experiential

Functional Experience

Brand Management/Media Buying & Planning / Budget Management & Negotiation / Digital Strategy and Implementation / Marketing Strategy & Oversight / Data Analytics / Communications Planning & Execution

Client Experience

“

I pride myself on being a servant leader as it allows me to create a work environment that motivates, inspires, and satisfies my team members. By serving others first, I earn their trust, respect, loyalty, and commitment.

My leadership perspective

As a servant leader, I am someone who puts the needs and interests of others above my own. I am not motivated by power or status but by a desire to serve and help others grow and succeed. These are some of my leadership qualities:​

  • Listening: I attentively and empathetically listen to team members, customers, and stakeholders, valuing their input, feedback, and unspoken cues.​

  • Empathy: I care about team members' well-being and development, respecting their uniqueness and helping them achieve their goals.​

  • Healing: I cultivate trust and compassion, supporting team members through challenges and providing emotional and psychological assistance.​

  • Awareness: I'm self-aware, aligning actions with purpose and values, understanding my impact, and constantly seeking self-improvement.

  • Conceptualization: I think creatively and strategically, balancing long-term vision with short-term needs, and effectively communicate future possibilities.​

  • Foresight: I make informed decisions benefiting the organization in the long run using intuition, experience, and data.​

  • Stewardship: I steward the organization's resources, people, and mission, encouraging ownership and aligning decisions with goals.​

  • Commitment to Growth: I'm committed to team members' personal and professional growth, offering learning opportunities, mentoring, coaching, and celebrating successes.​

  • Building Community: I foster a sense of community within and outside the organization, promoting collaboration, cooperation, and making a positive impact in society.​